Privacy policy

This site is owned by Content Formula, a company based in the United Kingdom and operating internationally.
We have put in place this Privacy Policy to tell you about how we collect, use and disclose information that you actively provide us with through use of our site. This Privacy Policy also concerns the collection, use and disclosure of information that may be collected passively whilst you use our site. Please read this privacy policy carefuly before using our site and before submitting any information about yourself.


By disclosing your personal information to us using this website, you consent to the collection, storage and processing of your personal information by Content Formula in the manner set out in this Privacy Policy. Some information and e-mails sent to Content Formula may be used as testimonials but no e-mail address or contact details will be displayed.


This site is not intended for use by children under the age of 13. Content Formula will not knowingly collect personally identifiable information via this site from children under the age of 13.

Information about you that you submit to this site

As you use our site and services, we may ask you to submit personally identifiable information. We request this information in order to provide you with special features, services and benefits (such as newsletter subscriptions, tips/pointers, requests for further information or quotations). Prior to entering information for submission you will be informed what information is required and what information is optional.

Passive information collection

By using this site, it is likely that you will passively submit anonymous information to this site and its servers. This information submission occurs due to technologies such as cookies, Internet tags or web beacons. You may be able to set your browser to alert you when cookies are being transmitted or you may be able to disable their transmission altogether. Consult your web browser instruction manual to learn how to do this.

Data about the pages you view and click to and click from will also be collected in this site’s log files. The web browser that you use automatically transmits to this site this anonymous information. This includes but is not limited to items such as the URL of the website you visited prior to this site and the Internet Protocol (IP) address and the browser version and operating system that your computer is currently using.

The different items of anonymous information that are collected passively by this site and its servers may be used either in isolation or in combination in order to compile and analyse usage trends, improve the service to visitors. Anonymous information will not be combined with personally identifiable information collected elsewhere on the site unless you have consented.

Further general information about the technologies that are used to passively gather anonymous information on the internet is provided below for your convenience and education.


Cookies are small pieces of information that are transmitted between websites and browsers in order to help identify users and their preferences. These may take the form of session cookies which are only temporarily (i.e. they are deleted once you leave the site or close your browser) saved to help administer the current visit or session of the individual, and persistent cookies which are saved to help administer the current and future visits or sessions of the individual. An example where session cookies are used may be when a site keeps the visitor “logged in” for a specified length of time before automatically logging them out. The session is “kept open” via the use of a session cookie. An example where a persistent cookie is used may be to determine if a visitor has previously viewed a specific message or alert. The cookie is sent to indicate to the server that the visitor has viewed the message and does not therefore need to see it again. Another example of a persistent cookie is to help customize a site to suit the visitors preferences, as specified by the visitor. A persistent cookie may hold personally identifiable information about the user but should only do this if the user has registered or consented to the storage of such information.

Most web browsers have functionality which allow the user to accept or reject cookies or to alert the user when one is about to be transmitted and received between the browser and the server (or vice versa).

IP addresses

Internet Protocol (IP) and IP addresses are key to the functioning of the internet. Each time you use the internet, your computer is assigned an IP address (a set of numbers, similar to a postal code). Generally, the IP address used by your computer is assigned by the Internet Service Provider or network administrator, who may be able to combine this information with information that you have previously provided. This means that usage of the internet is rarely anonymous.

Internet tags

“Internet tags”, “invisible GIFs” and single-pixel GIFs are similar to cookies and are used by web servers to help gather information such as the IP address, browser type and operating system on the visitor’s computer. This information is often used to compile statistics and usage metrics about a site, its pages and visitors.

Log files

Log files and server logs are used by servers to gather information about the usage of a site. Again, this information can be compiled to allow statistics and usage metrics about a site, its pages and visitors.

We encourage you to be well educated about the different technologies used on the internet to gather information about website visitors and their online behaviour. Helpful information about this topic can be found on the internet via search engines.

How we will use the information we collect

Information that we collect that you have submitted either passively or actively may be used to improve our site, its content, and our services, for marketing, research or for any other purpose specified.

Personally identifiable information that you have provided to this site may be combined with other actively collected information that we hold. We also may disclose personally identifiable information that you provide via this site to third parties such as contractors whose services we use to support our business. In such cases, we will ask these third parties to treat your personally identifiable information in accordance with the principles set out in this Privacy Policy. If required to do so by applicable local and international laws, regulations or court orders, we may also pass on your personally identifiable information to government and law enforcement agents.

The collection, use, and disclosure of information discussed in this Privacy Policy may require the information to be sent or transfered to jurisdictions located outside your country of residence. These jurisdictions may have laws and regulations that are not the same as those that apply to your country of residence.

Accessing, correcting, and deleting information that we hold about you Personally identifiable information that you have submitted to this site may be viewed, corrected or deleted by you by contacting us using the contact details set out in the paragraph below entitled “Contacting us”.


Appropriate measures of security are applied to protect personally identifiable information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. It is important to understand that no internet transmission or computer system is ever completely secure or error-free. E-mail that is sent to you from us or from you to us is unlikely to be secure or encrypted. It is therefore important that you are careful about the information that you chose to transmit via email or via our site.

Links to other websites

It is likely that as you use our site and services, you come across links to other websites to which this Privacy Policy does not apply. We encourage you to read and understand the Privacy Policy of every website you visit.

Contacting us

You may contact us in order to ask questions, submit comments and concerns about this Privacy Policy. You may also request to be removed from our mailing list. Please contact us using the contact information below:

Content Formula Ltd
Unit 11 The Quad
49 Atalanta Street
United Kingdom

Telephone: +44 (0)20 7381 6671

Changes to this privacy policy

Should this Privacy Policy be altered or updated, the latest version will be posted on our site. We encourage you to review our policy from time to time in order to learn about potential changes before submitting any new personally identifiable information.

This Privacy Policy was last updated in April 2014.