Drupal digital platform integrated with Salesforce CRM for Nuffield Health

188% uplift in conversions for Hospitals and Gyms business

The brief

Nuffield Health, Britain’s largest healthcare charity, asked us to help turn their business into a modern digital business able to capture a large number of sales leads online.

Our approach

  • Working with stakeholders from across the business and Accenture we gathered requirements and delivered UX design that harmonised processes
  • We placed a large and tightly-knit dev team on the project to build the new Healthcare website for hospitals, gyms and physiotherapy patients, integrate it with SalesForce CRM and a legacy system.
  • Working with our offshore team and our client’s hosting company we designed a premium 24/7 support package and service level agreement leading to website uptime of 99.99%

The result

  • The Nuffield Health business saw an 85% uplift in online enquiries and a 188% increase in enquiries through organic search results.
  • The new online portal allowed the public to book physiotherapy appointments online at their closest physio center.
  • Similarly physicians across all the Nuffield Hospitals can now self-manage their crucial practice privileges data
  • We delivered 99.9999% uptime, smashing our SLA target for 24/7 Drupal support.

Get in touch. Contact our head office in London

020 7471 8500

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