360-degree launch support

360-degree multi-lingual launch support for over-the-counter product

The brief

Provide overall digital support to maximise the launch of a new OTC product being rolled out across Europe:

  • Takeda, a pharmaceutical company, were launching a brand new OTC product designed to alleviate stomach problems using probiotics.
  • Based on the business objectives for the product launch, we were asked to provide a 360-degree launch campaign and develop a digital strategy.
  • The target was not just to educate consumers on the new product but provide solutions to encourage pharmacists to sell it and ensure that sales reps were equipped to pitch. 
  • It was launching in different European markets so our product launch strategy needed to be multi-lingual.

Our approach

Study the market and product and develop a digital strategy to meet all target audiences’ needs:

  • We identified the ideal solutions to support these objectives included a branded website with content for consumers and pharmacists and an iPad e-Detailing app for sales reps.
  • With the complexities of this new product, education was at the heart of our content marketing strategy.
  • This led to an in-depth UX process to ensure we understood the market, the target audience and how they would be using the product.

The result

A 360-degree digital launch plan and materials:

  • The sales tool allowed sales teams to develop leads and arrange appointments with bespoke presentations for different clients.
  • Complex scientific content was made consumer friendly and presented through copy, imagery, animation and video.

Get in touch. Contact our head office in London

020 7471 8500

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