Provide overall digital support to maximise the launch of a new OTC product being rolled out across Europe:
- Takeda, a pharmaceutical company, were launching a brand new OTC product designed to alleviate stomach problems using probiotics.
- Based on the business objectives for the product launch, we were asked to provide a 360-degree launch campaign and develop a digital strategy.
- The target was not just to educate consumers on the new product but provide solutions to encourage pharmacists to sell it and ensure that sales reps were equipped to pitch.
- It was launching in different European markets so our product launch strategy needed to be multi-lingual.